August 7, 2011 - Studies are continuing to mount that animated video is a hands down winner over written pamphlets for educating patients about healthcare-related issues. Not only do animated videos get the message across better, they result in enhanced long-term knowledge retention, too.

A new prospective, randomized, controlled trial from the world of pediatric emergency medicine, “Animated Video vs Pamphlet: Comparing the Success of Educating Parents about Proper Antibiotic Use” from researchers in the Departments of Pediatric Emergency Medicine and Research and Sponsored programs at Children’s Hospital and Clinic of Minnesota in Minneapolis reported earlier this year that animated video took the top prize for effectiveness and lasting information retention (more…)